Evaluating international business communications situations Essay

Evaluating international business communications situations - Essay Example A communication plan is a very useful tool in ensuring successful programming. (Morrison, T., & Conaway, W. A. 2006) It enhances participation by everyone involved and further shapes how people perceive every detail of a project. A communication plan may help individuals to raise public awareness in a targeted community specifically on their needs, challenges as well as successes. (Morrison, T., & Conaway, W. A. 2006) It is based on that plan that an organization may be able to raise funds and obtain support. In cases where a project depends on attendance of people, the plan is useful in mobilization and enrolment into the project. The key aspect of communication plan is the resource management aspect of the plan. (Rendtorff, J. D. 2010) There is always a risk of having limited resources in every organization that intends to conduct market research which would be useful in guiding a business plan, particularly on amount of money and time that will be involved in the process. (Rendtorff, J. D. 2010) A communication plan will be critical in making use of such limited time. This is because it enhances focus on the exact objectives to address and priorities to observe in the process. (Rourke, P. J. 2011)The plan further will not only allows for clarity on the objectives and promotes zeroing in on the target audience of the plan but also enhance congruence in communication with the rest of the world. There are two points that are involved in effective communication plan. First, it is the identification of the stakeholders who will be involved in the process. The second aspect is the reporting that happens at the end of the project, where market research findings are relayed to decide the actual project to be undertaken in the community. (Willinsky, J. 2006) From this end, the study will focus on the evaluation of the international business communication s situations. And specifically on the explanation of a

Pategonias Expansion Strategy Essay Example for Free

Pategonias Expansion Strategy Essay 1. Patagonia’s Current Strategy: Key Processes and Customer Perception In the context of our business model our number one key process is our Rules and Norms (a complete breakdown of Patagonia’s current business model and a to-be-proposed business model are available for review in Exhibit I). This ethos that started with the founding of Chouinard Equipment continued through the creation of Lost Arrow and indeed Patagonia. Our self-proclaimed â€Å"dirtbag† culture has resulted in some unorthodox business practices over the years. We pride ourselves on our efforts to reduce the social and environmental impact of the lifetime of the goods and services we produce. This is something that our competitors recognize but do not focus efforts on; for us it is of the utmost importance. I took this liberty to draft a Customer Value Proposition (CVP) for our current model: â€Å"We provide high quality, durable outdoor athletic clothing and accessories that are produced with a high standard for environmental and social impact. We make the products that we want to use.† To extrapolate on the latter portion of our CVP, we expect our employees to not only share in the environmental and social consciousness that Mr Chouinard has weaved into the culture of Patagonia but we expect employees to be users of our products as well. This gives us an incredible insight into the functionality and durability of our products. This is exemplified in our generous sabbaticals and midday surfing breaks at our corporate headquarters. Additional insight in this regard is provided by our investment in brand ambassadors, who also provide us with the core of our visual marketing in our catalogs, our website, and social media. In order of volume we move our products through three main channels: wholesale, retail, catalog/internet. In order of profitability the channels are arranged as such retail, catalog/internet[1], and wholesale. There is an additional product repair arm of Patagonia’s structure that at the moment is not profitable. Our commitment to the ethical fiber that binds the core of what Patagonia as a brand stands for results in a product that comes at a premium price, however we believe that the money you spend on Patagonia products is a contribution to our commitment for care when it comes to the environments and social spheres within which we operate. So far we have seen success as shown below. 2. Financial Review of Current Business Model The competition analysis in Exhibit III outlines our industries averages for financial health. It would seem that our â€Å"dirtbag† approach to business has boded well for us over the last ten years. While our total market share (annual sales) is far below the industry average over all the company is making money. Our gross profit margin is over 6% higher than the industry average and our pre-tax profit margin is right in line with the industry average. While Patagonia’s ROE and ROA are below the industry average it is not my much and our debt to equity ratio is far below the industry average. So while we holds more equity and assets on hand than our competitors we has enough liquid cash flow to finance operations without having to incur much debt. Our 12 month revenue growth is trending along with the industry however our 12 month net growth income is nearly 13% higher than our competitors. Thus while we are experiencing growth that is on par with the industry we are experiencing a downward turn in our operating and/or material costs. It should be noted that the information here is of companies who compete in our industry but not exclusively. Columbia is the competitor that competes most directly with our niche in the industry and on every account except for debt/equity our numbers are favorable and even in the case of debt/equity the difference is negligible. The standards for philanthropy and an ethical purview for production and material sourcing at Patagonia are much higher than the industry average. We donate 1% of gross sales to environmental initiatives and causes, and our COGS are higher than competitors as a result of our ethical stance. However, once again (as shown in Lost Arrow: Financials, Exhibit III) we have been operating in the black for the last decade. This may also be explained by our company ethic. We focus on a curbing of consumption and that focus has limited how much we are willing to spend on advertizing. Conversely our competition holds advertisement as a high priority when establishing sales and brand. This observation is not trivial and could more than account for the balance between our costs and those of our competitors. 3. Moving Forward As discussed the current model for Patagonia works. You can be a â€Å"dirtbag† and make make money. The question is how do we continue on with the goal of 10% growth per year for the next five years? Whatever we choose we must operate within that moral fiber that helped us to achieve who we are today. Following are two suggestions for how to move forward, one uses our current business model, the other proposes a change. Please reference Exhibit I for business model analysis and Exhibit II for strategy. Strategy: Current Business Model Tactic One: A Focus on Retail – Our best margins are derived from retail sales however this accounts for just one third of our sales volume. The best type of marketing asset we have are our retail employees. Our Dirtbag Ambassadors are out there skiing, snowboarding, climbing, camping, bouldering, and living the life that Patagonia wants to be an integral part of. We must expand our retail channel and focus on those areas where dirtbags convene. A quick review of the 26 stores in the United States can be found in Exhibit V. Portland, Seattle, St. Paul, Chicago, Atlanta, DC. Sure dirtbags live in cities but where are our stores in Telluride, Tahoe, Bend, Cheyenne, or Buffalo? An expansion of our retail stream increases profitability as well as the reach of our marketing, the Patagonia way. These are the places our competitors don’t wants stores for lack of traffic, but our stores are more than commerce they are community centers for dirtbags. Tactic Two: Research and Development – Our industry ethic has produced one of the best research and development laboratories in the industry. We can leverage this in two ways. First and foremost we must fund research to produce material with the ethical and physical integrity that also helps lower our gross margins. We have pioneered ethical durable material in the industry, now we must find a way to do so cheaper. Doing so would open up the market for those dirtbags who dont have as much money and would normally go to a competitor based on price point. Second we hold patents for these materials we could offer to sell material to other outdoor companies, or begin a joint venture. In either of these cases we must make sure that the material we produced is being utilized in an end product that is up to the standards of Patagonia. Strategy Two: A New Business Model There comes a time in a business life when you have to ask: While what we are doing has worked, how long will it work? To achieve the goal of 10% growth per year we may have to think outside of our wheelhouse and think about how committed we are to our ethical and social standards. As long as we continue to produce more clothing people will buy it. As it stands our customer base has expendable income. How can we convince them to only buy what we need? Through an expansion of our clothing repair services and clothing swap market. A case is made for the business model change in Exhibit I. Tactic One: Expansion of Repair and Retail – It is not our goal to abandon what has made Patagonia the company it is today, thus once again we will need to expand retail stores however we do so in a way that will facilitate clothing repair. Each store should have a mending workshop staffed and equipped to repair what comes their way. To really take advantage of this service we must willing to mend non-Patagonia clothing. This will do two things: it will reduce the overall number of unnecessary purchases in our market and it will introduce people to the Patagonia lifestyle through our retail store. These store can also facilitate a recycling program for those articles of gear that are beyond repair. Something as simple as an in store credit can get people who would otherwise go to Nike experience Patagonia CA. Additionally the expanded retail presence will be an opportunity to create a network for clothing swaps Tactic Two: Expansion of Internal Repair – Expand the repair infrastructure behind retail presence. That is to say, as opposed to expanding retail and having repair work centers in-store, invest in larger repair facilities that stores can send garments to. In our current business model we are reaching critical mass with regard to how much clothing repair we can handle. If we strategically place lager facilities near our exiting stores we can handle this work load our selves. This also ensures that the materials and process of clothing repair is within the ethical conduct of our company without having to do audits of our outsourced partners. The clothing repair infrastructure for our market is basically nonexistent at this point and with research and development focused on this new business model we can create and dominate this market. This will once again involve repairing more than just Patagonia products but in the end that’s what this business model is about. To survive and grow into the next decade we must not just reduce the consumption of our customer base but we must reduce the consumption of our competitors as well. When a dirtbag holds on to a coat for another year he helps reduce Patagonias impact on the earth and its inhabitants. When Patagonia repairs a Columbia or North Face coat and it lasts for another year we have slowed the consumption of unethically produced clothes and possibly created another dirtbag. Exhibit I: Four Components of Business Model Framework (Johnson, Christensen, Kagerman) Customer value proposition (CVP): Current: Providing high quality durable outdoor athletic clothing and accessories (CA) produced with a high standard for environmental and social impact. Proposed: In addition to production, engage the consumer in the environmental and social impact of their outdoor athletic CA by involving them in the maintenance/repair/swap of CA. Profit formula: Revenue model: Current: Standard industry mark up on goods sold. Proposed: Lower the price of goods sold and charge a small fee for repairs or continue with current price structure charge cost for repairs of Patagonia clothing/accessories, charge premium repair rates for non-Patagonia clothing and accessory repair. Cost structure: Current: COGS = 80% materials 20% parts with a wholesale margin of 45% and a retail margin of 65% Proposed: A modified cost structure that emphasizes retail sales and profits off of repairs Margin model: Current: Largest channel of sales in wholesale 44%, second retail 33%, and finally Catalog/internet 23% Proposed: Shift focus from wholesale to retail/catalog/internet sales, add additional emphasis on repair cost structure for maximum profitability Resource velocity: Current: In general keeping inventory exhausts resources, something which Patagonia wants to minimize. Thus production should match as close to demand as possible. Assets should be available, although they do not need to be incredibly liquid. Proposed: Same as current model. Key resources. Current: People: There is a certain type of person who works for Patagonia. Ideally a person who works at Patagonia is the ideal consumer of their goods. Brand: With a strong brand associated with high environmental and social standards combined with a strong dislike of standard advertising channels for the industry the reputation Patagonias brand has gained is remarkable (this is achieved through the people they employ as well). Technology: Their ethical commitment to responsible sourcing and production has resulted in some profitable patents of great CA material. Proposed: The current Key Resources should not be lost but the Technology will shift to the new business model – a focus on materials , threads, and substances for repair. Additionally there would be a re-purposing of Facilities to reflect this model change as well. Key processes. Current: Rules and Norms: Patagonias Rules and Norms inform every aspect of their business and it is no different when it comes to their Key Processes. So while manufacturing, service, and training are all important, it all comes down to the Rules and Norms. Propsed: This would not change. When a new business model is needed. 1. The opportunity to address through disruptive innovation the needs of large groups of potential customers who are shut out of a market entirely because existing solutions are too expensive or complicated for them. The product repair market is just this. As it stands now such jackets tend to be luxury purchases as they hobbies they are designed for are not generally cheap ones to keep. 2. The opportunity to capitalize on a brand new technology by wrapping a new business model around it or the opportunity to leverage a tested technology by bringing it to a whole new market Patagonia isn’t capitalizing on a new technology when it comes to CA per se but the market could motivate their RD department to develop a technology that could be incorporated into the repair model. 3. The opportunity to bring a job-to-be done focus where one does not yet exist The expansion of clothing repair for Patagonia and other non-Patagonia CA provides a real opportunity for an existing market that consumers may not know they need. It creates a job to be done (clothing repair as opposed to replacement). 4. The need to fend off low-end disrupters. Patagonia would be a low end disrupter in the repair market; repair is cheaper than replacement. 5. The need to respond to a shifting basis of competition. Patagonia would be shifting the basis of competition.

Through the Emergency Room and on to Medical School Essays -- Medicine

Through the Emergency Room and on to Medical School    Thirty years ago when my parents left behind a comfortable life in South America to pursue opportunities that would truly change their lives, they had no idea they would be foreshadowing the recent events of my life. After working for two years as an engineer, I have realized something that I had suspected all along: I do not belong in the world of business or engineering. I need to be in a profession in which I can establish unique relationships with people by having a positive impact on their lives.    Oddly enough, my relationship with medicine began at an early age, as a twelve year old asthmatic, living in a house with two dogs (that I insisted on having). As a result, whenever I got sick, my respiratory situation was quick to decline, which inevitably led to frequent trips to the local emergency room. In one particular situation, I was admitted to the ICU with a pnuemothorax. While I do not recall the names of the doctors or nurses who cared for me over the next several days, I have come to recognize that their anonymous efforts may very well have saved my life. Naturally, this is not something immediately recognized as a child, but there is no doubt that I was walking a thin line between life and death.    As I got older, I started working at jobs where I had a lot of interaction with people. While attending the university, I worked as a Lifeguard Instructor, a Swim Instructor, and a CPR/First Aide Instructor. In these capacities, I touched the lives of other people in a positive manner, but I had yet to link this with a possible career in medicine. I believe this stemmed from three factors. First, nobody in my family was involved in the hea... ...ithdraw from school in the Fall of 1994. Since then, I have regained control of my financial situation, and I have resumed working on my Bachelor of Science in Biology . My current goal is to finish my Biology degree prior to the start of medical school in the Fall of 1996.    For the first time in my academic and professional career, I am sincerely interested and excited about what is yet to come. This is not to imply that I am displeased with the amount of time it took me to make the decision to pursue medical school After all, there are many people who never end up in a satisfying career. I believe my past experiences are propelling me forward with a sense of enthusiasm and conviction which will translate into the formation of a competent and humane doctor. Perhaps, someday, I will be the anonymous face that helps a twelve year old boy in his time of need.

Essay --

Great Britain In Southeast Asia Colonial takeover in Great Britain began in 1819. Sir Thomas Stamford Raffles sent Great Britain to find a new colon at the tip of the Malay Peninsula. This particular place was called Singapore (‘’city of the lion’’), in the new age of steamships it soon became a major stopping point for traffic traveling to or from China. During the next few decades, the British advance into Southeast Asia continued. Next to fall was the kingdom of Burma in order to protect its possessions to India. It also sought a land route through Burma into southern China. Because of the difficult terrain along the frontier between Burma and China, this effort was destined to fail. British activities in Burma led to the collapse of the Burmese monarchy. Britain soon established control over the entire country. The late 19th century saw an unexpected pursuit of oversees acquisitions adopted by European powers, focused upon African and Asian territories. This period became knows as â€Å"New Imperialism†. The scramble to establish British rule and influence ...

John Locke – Philosophy

â€Å"The end of law is not to abolish or restrain, but to preserve and enlarge freedom. For in all the states of created beings capable of law, where there is no law, there is no freedom† – John Locke. What I feel that John Locke is attempting to express in his quote is that society believes that by having laws in place the government is taking away from the freedom they long to endure. However, by having laws in place it actually helps to enforce their rights to freedom. I chose John Locke as my topic for my final paper because I have taken an interest in the life he led, his inspirations and his role in politics. Read Essay In Westminster Abbey Analysis John Locke was the first of the classical British empiricists. Empiricists believed that all knowledge derives from experience. He became highly influential to the political world, inspiring government representatives such as Thomas Jefferson, Thomas Paine and James Madison. Locke expressed the radical view that government is morally obliged to serve people by protecting life, liberty and property (n. a, n. d). He explained the principle of checks and balances in order to limit the power of government. He also favored representative government and rule of law. Locke insisted that when government violates individual rights, the people have a right to rebel. His views on individual rights, life, happiness and politics led Locke to become known as the 17th century English Philosopher of the enlightenment. John Locke was born August 29, 1632, in Somerset, England. He was the oldest son of Agnes Keene and John Locke. His father was a Puritan lawyer who served as a clerk for justices of the peace (n. a. , n. d). With the assistance of his father’s connections to the English government, Locke received an exceptional education. In 1647 he enrolled at Westminster School in London, where he earned his distinct honor of being named a King’s Scholar. This was a privilege that went to only select number of boys and set the path for Locke to attend Christ Church, Oxford in 1652 (n. a. , n. d). Christ Church is considered the most prestigious school in Oxford. During this educational time period, Locke engaged in logic and metaphysics. He graduated from Christ Church in 1656 and returned two years later to pursue a Masters of the Arts. This accomplishment soon led to Locke taking on tutorial work at the college. In 1668 Locke was elected a fellow of the Royal Society. The Royal Society is a fellowship of the world’s most eminent scientist and is the oldest scientific academy in continuous existence (n. a. ,n. d. ). Locke then went on to study philosophy and medicine at the University of Oxford and graduated in 1674 with a bachelor’s of medicine. Locke did not want to commit his life to a religious order and therefore turned down a permanent teaching position from Oxford. This opened the doors to an opportunity serving as a private physician and secretary to Anthony Ashley Cooper, the Earl of Shaftesbury (Kermerling, 2011). During the summer of 1666, Anthony Ashley Cooper visited Oxford where he met Locke who was at the time studying medicine. Cooper, who was suffering from a liver cyst which threatened to become swollen and infected, requested that Locke be his personal physician. Locke accepted and soon moved into a room at the Cooper’s Exeter House mansion in Westminster, London. Cooper’s condition worsened and Locke was in a position of opportunity to heal the Earl successfully. In 1668, Locke supervised a successfully surgery and save the life of Anthony Ashley Cooper, the Earl of Shaftesbury. This honorable act led Locke to become a valued partner of Shaftesbury. After Shaftesbury stature grew, so did Locke’s responsibilities. He assisted in the Earl’s business and political matters and after Shaftsbury was made chancellor, Locke became his secretary of presentations. Locke was involved in just about everything that Shaftsbury did. This included the formation of the Whig party. The Whig party was a political group which consisted of politicians from America, England and Scotland who opposed King Charles I of England. Locke maintained correspondence with the party to assist with influencing Parliamentary elections. Shaftsbury was imprisoned for a year and on his release he helped pass the Habeas Corpus Act in 1679 which made it unlawful for government to detain a person without filing formal charges. The act also specified that an individual could not be put on trial for the same charge more than once (n. a. ,n. d). Shaftesbury was a strong influence to John Locke and helped pave his way for future success through experience – Empiricist. During the reign of King Charles II it was illegal to write, read or have books in one’s possession that pertained to any negative press against the government. Although it was risky, Locke continued his mission. He wrote about his experience with political actions. One treatise attached a claim that the Bible sanctioned tyrants and that parents had absolute authority over children. A second treatise presented an epic case for liberty and the right of people to rebel against tyrants. He pushed to a radical conclusion which attacked slavery and a defense of revolution (n. a. , n. d. ). Locke fled to Rotterdam on September 7, 1683 to avoid legal action (n. a. , n. d. ). The English government tried to have Locke extradited for trial and possible hanging. Lock fled to London and assumed the name â€Å"Dr. van der Linden. † He signed letters as â€Å"Lamy† or â€Å"Dr. Lynne† (n. a. ,n. d. ). Locke assumed that the government would intercept mail, so he protected friends by referring to them with numbers or false names. His excuse to friends for moving to Holland was that he enjoyed the local beer. In Holland, Locke began to work on his philosophical masterpiece, An Essay Concerning Human Understanding which urged people to base their convictions on observation and reason. His argument was that all ideas, simple or complex, are ultimately derived from experience. He challenged the traditional doctrine that learning consisted entirely of reading ancient texts and absorbing religious dogmas (n. . , n. d. ). He maintained that understanding that the world required observation. The essay was published in December 1689, and established Locke as England’s leading philosopher. In the essay, Locke states the nature of his proposed doctrine: â€Å"Let us then suppose the mind to be, as we say, white paper, void of all characters, without any i deas: – How comes it to be furnished? Whenced comes it by that vast store which the busy and boundless fancy of man has painted on it with almost endless variety? Whence has it all the materials of reason and knowledge? To this I answer, in one word, from experience. In that all our knowledge is founded. (Valasquez, 2011)† The book became one of the most widely reprinted and influential works on philosophy. It brought great fame for Locke. So much, that he spent the rest of his life responding to admirers and critics by making revisions in later editions of the book, including detailed accounts of human volition and moral freedom. Locke also published Two Treatise of Civil Government. These writings were published anonymously in order to avoid controversy. The First Treatise is a detailed rejection of the monarchist theories of Robert Filmer. Locke attacked Filmer’s claim that God sanctioned the absolute power of kings. During this time period, such an attack was risky since it could easily be prosecuted as an attack on the King Charles II. The Second Treatise of Government offers a systematic account of the foundations of political obligation. The views expressed within this treatise were so radical that he only released his name as publisher in his will. Locke’s writings did much to inspire the libertarian ideals of the American Revolution. This, in turn, set an example which inspired people throughout Europe, Latin America and Asia. Locke’s philosophy had a great effect on American’s as well. Thomas Jefferson ranked Locke as the most important thinkers on liberty. He also helped inspire Thomas Paine’s radical ideas about revolution. James Madison drew most of his fundamental principles of liberty and government from Locke’s writings. John Locke’s writings were also included in the self-education of Benjamin Franklin. John Adam’s believed that both girls and boys should learn about Locke. Locke’s influence even traveled to France where the French philosopher Voltaire called, â€Å"Locke the man of the greatest wisdom. What he has not seen clearly, I despair of ever seeing† (n. a. , n. d. ). Mathematician and physicist Isaac Newton cherished his company. Locke helped William Penn restore his good name when he was political fugitive, just as Penn had arranged a pardon for Locke when he had been a political fugitive. Locke was described by the famous English physician Dr. Thomas Sydenham as â€Å"a man whom, in the acuteness of his intellect, in the steadiness of his judgment, in the simplicity, that is, in the excellence of his manners, I confidently declare to have, amongst the men of our time, few equals and no superiors. n. a. , n. d. ). It is astonishing that Locke’s work has affected so many people around the world. He was an undistinguished Oxford scholar. He had a brief experience with a failed diplomatic mission. He was a physician who lacked traditional credentials and had only one patient. His first major work was not published until the age of 57. All of this and he is still one of the leading philosophers of all time. In 1691, John Locke is invited to spend his last years with friends Francis and Damaris Masham. Damaris is also a philosopher and is believed to have been romantically involved with Locke uring their study years at Oxford. When Locke left for Holland, Damaris was to visit; however it did not work out and she married Francis Masham (Uzgalis, 2012). During his stay with the Masham’s Locke tutored their son Francis, here he begins to work on his treaties Thoughts Concerning Education. Locke’s health gradually began to worsen. He lost most of his hearing and his legs began to swell. He could barely bring himself to rise from bed. Around 3:00 in the afternoon, Saturday, October 28, 1704 he passed away (n. a , n. d. ). He was sitting in his study with Lady Marsham. Suddenly, he brought his hands to his face, shut his eyes and died. He was 72 years old. Locke’s focus has primarily been based upon the ideas of freedom and equality as a whole. He believed that citizens should naturally possess the right to life, liberty and happiness, which is portrayed in the constitution of the United States. These undisputable rights or natural rights have derived from the law of nature. The law of nature is a state that relies purely on the law of God, which is also known as moral law. This law gave people the natural right to life, liberty, and happiness without question. In addition, Locke believed that people also possess the basic right of self-defense if under attack. However, Locke’s key aspect of his theories was the basic idea of equality. He said that nobody has the right to rule and that consent is critical because it’s based on the premises that all people are equal (Uzgalis, 2012). John Locke is still very much known as a political philosopher in today’s modern society. Because much of Locke’s philosophy centered on subjects such as natural rights and knowledge, he has in-turn shaped American politics in such a way that it has never been the same. Locke has challenged many theories that have to do with inalienable rights as a part of natural law; therefore he had much to do with the involvement in the evolution of the American Government. He taught that, men by nature possess certain rights. He had a tremendous influence on all future political thinking. A clear representation of his involvement is portrayed in the declaration of independence. John Locke was, and will always be remembered as a pioneer in modern thinking.

Relocation Centers During World War II essays

Relocation Centers During World War II essays During 1942, the United States government placed over 100,000 persons of Japanese birth or ancestry from their homes on the Pacific coast to poorly constructed relocation centers. I agree with this statement fully, and for many reasons. During this time the United States were heavily involved in World War 2. Their prime enemy was the Japanese. Every person of Japanese birth or ancestry could, and should be considered dangerous. When the Americans removed the 110,000 Japanese Americans from their homes in 1942, they were only trying to be safe and protect the lives of others. This made the American people feel a lot safer during the time of war. Another reason why the United States had the right to do this was because all they were doing was taking them away to a different location. They were not killing them like Hitler was doing in Germany with the Jews; they were only removing them from the communities of the real Americans. Sure, the relocation centers were not the best of places, with their barbed wire and their constant patrolling of the grounds, but still no lives were being taken. When the Japanese first struck Pearl Harbor on December 7, 1941, the Americans were taken totally by surprise. This gave Americans a fear that the Japanese could strike at any time. So why couldn't the Japanese that actually lived in America strike suddenly? There was no way of saying no to that answer. Therefore, the Japanese Americans had to be taken care of, whether they had good intentions or not, the American government had to be safe. It was for the lives of the millions of Americans who lived on the Pacific coast that the Japanese were taken away and relocated. The actual relocation camps that the American government placed the Japanese in were actually not all that bad. The relocation centers were located in Utah, Wyoming, Arizona, and some other Western states. In the centers the Japanese were put to work but not f...

Blood Pressure essays

Blood Pressure essays Everyone has been to the doctor and had their blood pressure taken, but do they really know what it means? Most people dont. One may know what their blood pressure is and if its within a normal range but actually has no idea as to what it really is. In the follow paragraphs I will tell explain what your blood pressure means, the normal ranges, and how to take blood pressure. Blood pressure is the force of blood against the walls of the arteries. Blood pressure is written as two separate numbers, first the systolic and then the diastolic. Together, they are the force of blood against the walls of the arteries. The systolic number is obtained when the heart contracts or beats against the walls of the arteries. The diastolic number is obtained when the heart relaxes between beats. Most people know systolic as the top number and diastolic as the bottom number. The measurement of blood pressure is written one above or below the other with the systolic on top and the diastolic on the bottom. For example, a blood pressure may be recorded as 118/78 mmHg (millimeters of mercury). This would be verbalized as 118 over 78. Blood pressure can be classified as low, normal, or high. Hypotension or low blood pressure can be caused by certain medical conditions or diseases. A few of these conditions are nervous system disorders, endocrine disorders, certain drugs, infections, prolonged bed rest, or shock. Hypertension or high b lood pressure has mostly unknown causes. This is why its known as the silent killer. Some risk factors associated with high blood pressure are stress, obesity, lack of exercise, diet, alcohol, smoking, and the use of some medications. I will discuss normal blood pressure in the following paragraph. Normal blood pressure is defined as less than 120 mmHg systolic and 80 mmHg diastolic or 120 over 80. A normal range for a ...

Determining Late Work and Makeup Work Policies

Determining Late Work and Makeup Work Policies Late work is a teacher housekeeping task that often causes a classroom management nightmare for teachers. Late work can be especially difficult for new educators who do not have a set policy in place or even for a veteran teacher who has created a policy that just is not working. There are many reasons why makeup or late work should be allowed, but the best reason to consider is that any work that was deemed important enough by a teacher to be assigned, deserves to be completed. If homework or classwork is not important, or are assigned as busy work, students will notice, and they will not be motivated to complete the assignments. Any homework and/or classwork a teacher assigns and collects should support a students academic growth. There may be students returning from excused or unexcused absences who will need to complete makeup work. There also may be students who have not worked responsibly. There may be assignment completed on paper, and now there may be assignments submitted digitally. There are multiple software programs where students may submit homework or classwork. However, there may be students  who lack the  resources or support they need at home. Therefore, it is important that teachers create late work and make-up work policies for hard copies and for digital submissions that they can follow consistently and with a minimum of effort. Anything less will result in confusion and further problems. Questions to Consider When Creating a Late Work and Makeup Work Policy Research your schools current late work policies. Questions to ask:Does my school have a set policy for teachers concerning late work? For example, there might be a schoolwide policy that all teachers are to take off a letter grade for each day late.What is my schools policy concerning time for makeup work? Many school districts allow students two days to complete late work for each day they were out.What is my schools policy for making up work when a student has an excused absence? Does that policy differ for an unexcused absence? Some schools do not allow students to make up work after unexcused absences.Decide how you want to handle collecting on-time homework or classwork. Options to consider:Collecting homework (hard copies) at the door as they enter the class.Digital submissions to a classroom software platform or app (ex: Edmodo, Google Classroom). These will have a digital time stamp on each document.Ask students have to turn homework/classwork into a specific location (homew ork/classwork box) by the bell to be considered on time.Use a timestamp to put on homework /classwork to mark when it was submitted.   Determine if you will accept partially-completed homework or classwork. If so, then students can be considered on time even if they have not completed their work. If not, this needs to be clearly explained to students.Decide what type of penalty (if any) you will assign to late work. This is an important decision because it will impact how you control late work. Many teachers choose to lower a students grade by one letter for each day that it is late. If this is what you choose, then you will need to come up with a method for recording the dates past deadline for hard copies to help you remember as you grade later that day. Possible ways to mark late work:Have students write the date they turn in the homework on the top. This saves you time but could also lead to cheating.You write the date the homework was turned in on the top as it is turned in. This will only work if you have a mechanism for students to turn in work directly to you each day.If you wish to use a homework collection box, then you can mark the day each assignment was turned in on the paper when you grade each day. However, this requires daily maintenance on your part so that you dont get confused. Decide how will you assign makeup work to students who were absent. Possible ways to assign makeup work:Have an assignment book where you write down all classwork and homework along with a folder for copies of any worksheets/handouts. Students are responsible for checking the assignment book when they return and collecting the assignments. This requires you to be organized and to update the assignment book each day.Create a buddy system. Have students be responsible for writing down assignments to share with someone who was out of class. If you gave notes in class, either provide a copy for the students who missed or you can have them copy notes for a friend. Be aware that students have to on their own time copy notes and they might not get all the information depending on the quality of the notes copied.Only give makeup work before or after school. Students have to come to see you when you are not teaching so that they can get the work. This can be hard for some students who do not have the time to come before or after depending on bus/ride schedules.Have a separate makeup assignment that uses the same skills, but different questions or criteria. Prepare how will you have students makeup tests and/or quizzes that they missed when they were absent. Many teachers require students to meet with them either before or after school. However, if there is an issue or concern with that, you might be able to have them come to your room during your planning period or lunch to try and complete the work. For students who need to make up assessments, you may want to design an alternate assessment, with different questions.Anticipate that long-term assignments (ones where students have two or more weeks to work on) will take much more supervision. Break the project up into chunks, staggering the workload when possible. Breaking up one assignment into smaller deadlines will mean that you are not chasing a large  assignment with a high percentage grade that is late.Decide how you will address late projects or large percentage assignments. Will you allow late submissions?  Make sure that you address this issue at the beginning of the year, especially if you are going to have a research paper or other long-term assignment in your class. Most teachers make it a policy that if students are absent on the day a long-term assignment is due that it must be submitted the day that student returns to school. Without this policy, you might find students who are trying to gain extra days by being absent. If you do not have a consistent late work or makeup policy, your students will notice. Students who turn their work in on time will be upset, and those who are consistently late will take advantage of you. The key to an effective late work and makeup work policy is good recordkeeping and daily enforcement. Once you decide what you want for your late work and makeup policy, then stick to that policy. Share your policy with other teachers because there is strength in consistency. Only by your consistent actions will this become one less worry in your school day.

Review of Accounting Ethics Assignment Example | Topics and Well Written Essays - 1000 words

Review of Accounting Ethics - Assignment Example Other reasons behind such accounting ethical breaches are the avoidance of taxes, prevention from a legal or regulatory consequence, approving the loans from the financial institutions, etc. (Weil, 2012) The importance of accounting ethical breaches is highlighted more especially in the events when the public money is involved in the financing of the organizations. Such organizations which are keen enough to attract the external financing through representation of general-public are willing to portray their desired financial results to the upcoming investors of the organization. By such ready-made results, these organizations tend to mislead the investors so that their shares can be fully subscribed and the company can raise their required amount of money in the first stance. Besides the accounting standards, there are some code of ethics have been issued by the regulators to assist the companies in making their financial statements more ethical. ... Groupon Inc. went to general-public for raising external financing through issuance of shares to the common investors. The share price of the company surged from $20 to $31 on the first trading day of the shares of the company. The underwriters of the company like Morgan Stanley, JP Morgan Chase, Credit Suisse, Goldman Sachs and others millions of dollars in creating a hype for this stock in the form of underwriting fee. With conservative estimations, it is believed that those investors who bought the shares of Groupon Inc. have lost some $9 billion in total since November 4, 2011, the first trading day of the Groupon Inc.’s stock. The share price of the company fell to around $13 from a high of $31 since its inception. However, the original backer of the company’s shares, Mason, Eric and others kept their holdings with them and did not sell any portion thereof. On account of such holdings that they kept with them of the stocks of Groupon Inc., they received an incentiv e named as â€Å"payday† which was a fat reward for such endeavor (Weil, 2012). Financial analysts and critics believe that it was mainly the fault of the management of the Groupon Inc. using such aggressive accounting to cause such debacle. The accounting treatment of the company was so aggressive that the Securities and Exchange Commission of US had to intervene in the financial matters of Groupon Inc. twice before the launch of its IPO. The accountants of the Groupon Inc. recognized the full revenues of the coupons that they sell to their merchants. The company booked all the revenues in this regard which heightened its earnings sharply just before the launch of the IPO. At that time, the analysts were

Stages of Art development for children ages 2 thru 8 Essay

Stages of Art development for children ages 2 thru 8 - Essay Example For instances, the drawings are product oriented, and the child’s characterization and conception about the environment are more pronounced than objects. In this stage, the young adolescent is product oriented and his or her interest in drawing moves from drawing objects to drawing nature’s things such as the human body. He or she may also start drawing cartoons and exaggerated characters such as doodles (Krimsky, 1999). In an effort to improve the art and creativity experiences offered to children, I would provide the children with drawing materials and surfaces on which drawing would be done. I would ensure that the children in class have got enough space that would facilitate the drawing process. In addition to this, I would lay down measures aimed at making the children compete among themselves within the class setting. I would also bring them objects that they would be required to draw when they would be required to do so within the class. For me to implement the above improvements, I would require support from parents and the teaching staff. The parents of the children will contribute to this process by buying the children the required drawing materials. The teaching staff members will assist in guiding the children during learning lessons. I would also involve the school administration by asking them to allocate the students sometime that would be used in carrying out drawing activities. I would want to know the factors that would serve to motivate the children in drawing activities. I would be interested in enabling children to be creative and come up with unique drawings. In addition to this, I would also like to know how the children would be handled so that they develop their careers in drawing. Creativity may reduce with age in children during their growth stages, but it does not disappear permanently. In fact, older people may reclaim creativity that faded away at a young age. Development in artworks should be viewed

Comparison of Hinduism and Jainism Essay Example | Topics and Well Written Essays - 1250 words

Comparison of Hinduism and Jainism - Essay Example Hinduism may be everywhere for it is the third largest religion in the world, but primarily a substantial large number of its followers are in India and Nepal (Houdmann, 2013). According to Houdmann, one of the foundational beliefs of Hinduism includes believing Brahma as the supreme god among the said religion’s recognized million gods. However, Houdmann explains that just as Hinduism adheres to believing more than one god, Hindu theology can be monistic, pantheistic, panentheistic, theistic, atheistic, deistic, or nihilistic. Houdmann therefore concluded that with these diverse views and varied belief systems, Vedas, if they are considered sacred books containing myth, theology, and history can only determine if it is truly about Hinduism in the first place. Another fundamental belief of Hinduism according to Houdmann is the thought that mankind is divine, just as Brahma could be everything as a divine being. Therefore, Hinduism believes that everything or any sort of realit y outside Brahma could just be an illusion. Man should be released from this illusion to be one with Brahma. Thus, Hinduism believes in reincarnation as a fundamental way for a man to achieve self-realization of the truth, and this will strongly to be affected by Karma, which means people should do well in the past to live with a good future. On the other hand, just as Christianity surfaced from Judaism, Jainism has its essential foundation from Hinduism. Jainism is simply a variant of Hinduism in the Indian sub-continent just as the same time in the development of Buddhism. The religion is claimed to be founded by Mahavira, the contemporary of Buddha. However, what is more profound in Jainism is the practice of Ascetism for the release of the soul towards enlightenment as the believers of Jainism believe that one should acquire the freedom from the continuous transmigrations of the soul at the death of the body (Gill, 2013). In line with the practice of Ascetism and the release of the soul to elevate it higher in the next reincarnation, Gill added that there should be an essential practice of the right faith, knowledge, and conduct, as Karma binds the soul to the body. Similarities and Differences Unlike Hinduism, Jainism is a non-theistic religion, believing in no god, but only in a fundamental principle of goodness that will lead the soul to greatness and enlightenment that will lead further to a more fulfilling reincarnated life in the future. Both religions believe in Karma and which is the ultimate principle to consider in achieving better spiritual future in the next life through the reincarnation of the human soul. However, Hinduism believes that reincarnation will be a continuous process not until the entire life is totally transformed in the past. This means that an individual unless will not be able to achieve the ultimate goodness, will continue to be reincarnated until reaching to the self-realization of the truth. Jainism deviates from this view, for it adheres to the point that enlightenment follows right after the implementation of right faith, knowledge, and conduct, which will determine the elevation of the soul to a higher level in the next reincarnation. Common to these beliefs however is the infinite possibility of reincarnation, as the point of life eternal. These religions therefore believe that life will never end, but it will be transformed right after the death of the physical body and rebirth will then be imminent again, giving the

Developing Countries Research Paper Example | Topics and Well Written Essays - 1250 words

Developing Countries - Research Paper Example However, India is able to develop rapidly than Pakistan because of India’s ability to maintain a healthy secular democratic administration. On the other hand, Pakistan is struggling to develop properly because of the over influence of religion on politics. This paper compares the political, economic and educational developments in India and Pakistan in order to learn more about the factors which affects the developments in developing countries. Developing Countries The classification of countries under the label of developing, developed or underdeveloped is often raises controversies. It is not necessary that these classifications are always correct. The controversies often arise when deciding whether a country is developed or developing. America, Canada, Japan, Europe etc are generally accepted as the developed regions or countries even though recent recession destroyed the financial backbone of these countries or regions. At the same time the emerging economies or the most r apidly developing economies like India, China, Brazil etc are only developing countries even now. A country with low level of material wealth is often considered as a developing country. ... Even if enough resources are available, it is not necessary that a country may develop rapidly. The development of a country depends on how well the country is able to utilize its internal resources and the external opportunities. The growth and development of developing countries are heavily dependent on the nature of politics and growth of education and economy. Culture or ethnicity plays an important role in the development of politics, economy and education in developing countries. India and Pakistan are two neighboring Asian countries and both of them have similar internal resources and external opportunities for developments. However, India is currently developing much rapidly than Pakistan even though India is the second in the list of population size. India is a true secular democratic country whereas democracy and secularism in Pakistan remain on paper alone. In fact military controls the politics and administration in Pakistan. Democracy in Pakistan was not developed proper ly because of the influence of Muslim religion in all the aspects of administration in Pakistan. â€Å"77% of the Pak population is Sunni Muslims whereas 20% is Shia Muslims. Christians and Hindus constitute the remaining 3 %† (Religious Intolerance in Pakistan, n. d). Shias and Sunnis often engage in violent clashes even though both of them belong to the same Muslim community. â€Å"Random acts of violence have occurred in Pakistan for many years between Shiite and Sunni Muslims. These often take the form of unprovoked attacks on peaceful Muslims at prayer† (Religious Intolerance in Pakistan, n. d). Religious fundamentalism made the Pak soil fertile for the growth of terrorism. It should be noted that Bin Laden was staying in Pakistan for the last few years

Assessment item 2 Essay Example | Topics and Well Written Essays - 2000 words

Assessment item 2 - Essay Example The data they will derive shall be organized and analyzed for measures of center, which will be represented on a bar chart of line plot. 4. They put in the data about the raisins on the worksheets to compare the guesses and estimates, and go around the pairs to collect data garnered by the whole class in order to get for the minimum, maximum and median and mode. If the graph plots values against their frequency in the data, then the values are displayed along the horizontal axis, while the height of each column indicates the number of data elements that have that value. The first task shows students how to go about guessing, estimating, and all the preliminary information necessary to gather, organize, and analyze the data and values derived. It also introduce students to representations of data namely the bar graph and the line plot. From the knowledge and skills they derive from this activity, they get to apply it to the second task. Whereas the first task offered grouped data since everyone used the same data sources, the second task offered ungrouped data where students can collect from various sources of their choice. The first task may be considered teacher-directed while the second task gives the students more leeway to conduct their own investigations.   First to Twenty One: The game First to 21 gives students opportunities to explore the differences between mathematical and social fairness. With the deck of cards, each player takes one and adds up the value of the cards they pick until they reach the value of 21 or over. The last player who picks that card reaching 21 or over wins. 3. Player 1 goes first and chooses the top card and says its value. Player 2 does the same and adds the value of his card to that of Player 1’s. The two players take turns taking a card and announcing its value, adding it to the combined

Developing Countries Research Paper Example | Topics and Well Written Essays - 1250 words

Developing Countries - Research Paper Example However, India is able to develop rapidly than Pakistan because of India’s ability to maintain a healthy secular democratic administration. On the other hand, Pakistan is struggling to develop properly because of the over influence of religion on politics. This paper compares the political, economic and educational developments in India and Pakistan in order to learn more about the factors which affects the developments in developing countries. Developing Countries The classification of countries under the label of developing, developed or underdeveloped is often raises controversies. It is not necessary that these classifications are always correct. The controversies often arise when deciding whether a country is developed or developing. America, Canada, Japan, Europe etc are generally accepted as the developed regions or countries even though recent recession destroyed the financial backbone of these countries or regions. At the same time the emerging economies or the most r apidly developing economies like India, China, Brazil etc are only developing countries even now. A country with low level of material wealth is often considered as a developing country. ... Even if enough resources are available, it is not necessary that a country may develop rapidly. The development of a country depends on how well the country is able to utilize its internal resources and the external opportunities. The growth and development of developing countries are heavily dependent on the nature of politics and growth of education and economy. Culture or ethnicity plays an important role in the development of politics, economy and education in developing countries. India and Pakistan are two neighboring Asian countries and both of them have similar internal resources and external opportunities for developments. However, India is currently developing much rapidly than Pakistan even though India is the second in the list of population size. India is a true secular democratic country whereas democracy and secularism in Pakistan remain on paper alone. In fact military controls the politics and administration in Pakistan. Democracy in Pakistan was not developed proper ly because of the influence of Muslim religion in all the aspects of administration in Pakistan. â€Å"77% of the Pak population is Sunni Muslims whereas 20% is Shia Muslims. Christians and Hindus constitute the remaining 3 %† (Religious Intolerance in Pakistan, n. d). Shias and Sunnis often engage in violent clashes even though both of them belong to the same Muslim community. â€Å"Random acts of violence have occurred in Pakistan for many years between Shiite and Sunni Muslims. These often take the form of unprovoked attacks on peaceful Muslims at prayer† (Religious Intolerance in Pakistan, n. d). Religious fundamentalism made the Pak soil fertile for the growth of terrorism. It should be noted that Bin Laden was staying in Pakistan for the last few years

Assignment #3 335 Example | Topics and Well Written Essays - 500 words

#3 335 - Assignment Example I will start to conduct a thorough job search campaign through the internet and through my network of people. Three months after my graduation at around age 23, I intend to start my first job as a human resource assistant officer on probation basis. After one and a half years, I intend to advance to the position of the human resource officer and two years later to the human resource manager position. At the age of 23 years I intend to exit my parents’ household because I intend to reside in school during the school term and stay at home during the holidays. During my life at school I intend to search for my life partner. At the age of 24 years, I hope to have located my life partner and get married at this age. At the age of 26 years I will have my first child, my second child at the age of 28 years, my third child at the age of 30 years. My parents will need me to provide care for them at the age of 70 years. I will put them in the elderly home so that they get the best attention and medical treatment that they require. I and my family will be visiting them every week so that they do not feel abandoned. Looking at the two timelines, there may be conflict in balancing between taking care of my family and advancing in my career. When I intend to advance in my job is the period in which I intend to start a family. There is a high risk that I may not be able to perform my family or parental role as expected. There may also be tension between my career and my partner’s career especially if we find ourselves in a position where one person has to move because of the other person’s career in order to keep the young family intact. If I have already established my career and find my life partner, it is not certain that the two careers will be in harmony. This is because there is a high possibility that we will not be in the same career or work for the same company, therefore, changes can be expected. There is a high possibility that one of us will be

Psychology and New Technology Program Essay Example for Free

Psychology and New Technology Program Essay ABC Corporation has made a decision to purchase a new technology program for their employees. Because this technology program is new, employees ranging from age 17- 70 needs to be train. Training must be complete with six months. Before training is implement, four fundamental principles of adult education, including psychological, sociocultural, biological, and cognitive must be analyze. Because of the age range it would feasible to divide the employee into two groups. First group is Young learners (YL) age group 17-25 and the second group is Adult learners (AL) age group 26-71. The AL group will require multiple sessions because of the number of employee in this group. Before training begins, both groups must prepare for learning, therefore an open discussion regarding the new technology program, training plan process and how it will affect the employees will be discuss, this discussion will gain support and full participation from the employees. After analyzing both groups, the biological factor for the YL group will not have a strong impact. Most young learner between the ages of 17-25 is computer knowledgeable and is familiar with the 21st century social media and is open for change with new technology. YL group would benefit from Web-Based Training (WBT) instead of the traditional classroom forum. Many young leaners prefer a teaching method that would keep them engaged, and eager. WBT is the delivery method for the YL group. The adult learners (AL) ages 26-70 may not be a computer literate and would benefit from the traditional classroom approach. The AL group would require the adult educator to have patience, slow lecturing, plenty of hands on exercise, and frequent breaks. Hands on exercise are a memory factor that would benefit the AL group two months after been train. Most adults learners tend to forget what they have learned. Information that goes into adult leaner memory is memorize if the learner practices remembering the information soon after he or she learns it. Psychological factors deals with individuals’ way of thinking and learning. Separating the groups would allow the employees to learn and collaborate within their age group. Developing two groups will allow the learners to relate to each other, and feel comfortable learning. Training both groups together would be challenging for the adult educator as well as the employees. The possibility of redundant questions would slow down the class, which could result in less participation. Cognitive factor is the process of obtaining knowledge through experiences. The Adult learner (AL) is in charge of their own learning. They focus on what will advance their career and life circumstances. The Young learners (YL) rely on others to tell them what they should learn. Both groups learning environment has an impact on how well they comprehend the new technology program. The YL group would benefit from a self pace, web base training module or a stimulation module with active interaction of practical and theory scenarios. Each module will require an assessment and a passing score of 90% or higher to advance to the next module. This learning style would allow the YL group to continue to make use of 21st technology. The AL group would not benefit from web base training. Most adult learners are not comfortable learning new technology, in this case the employees does not have an option. The AL group who is not adaptive to change would find it challenging to learn a new technology program via a computer; this would be an internal factor that may take time to overcome. The job of the trainer is to make the learner apart of the learning process, by asking for volunteers, or asking experiences related questions. The AL groups are concern with why and how to apply this new technology. Sociocultural deals with how adults deal with individual learning and how learning takes place. Dividing employees into separate groups will be beneficial at the end of training. Both groups can relate to their own learning team. The YL group want experience classroom group interaction with their team. Web-based training (WBT) is similar to distance learning. There will be online discussion, and e-mail dialogue. The AL group will build possibly new relationships, interact more, discuss challenges, and success. In conclusion, in order for the ABC Company to be effective with the new technology program, the recommendation is to divide the employees into separate groups, and categorize them as Adult Learner (AL), Young Learners (YL). This approach would be beneficial from the adult learner perspective and applying the four fundamental principles, simplifies the training plan and the assurance that training will be complete successfully within six months. Afterward employees will be able to apply the new concepts, and best practices of the new technology program.

5G New Waveform Signal Analysis

5G New Waveform Signal Analysis UF-OFDM, FBMC and GFDM are under investigation worldwide as promising candidates of the New Waveform for 5G mobile communication systems. This paper describes features of their signal processing technologies and issues. New Waveform analysis environment is also introduced. Impact of each waveform to existing system can be estimated quickly by the environment. 1 Introduction Preparations for the migration from LTE/LTE-Advanced to next-generation mobile communications systems (5G) are progressing in various regions worldwide. In particular, the European METIS) and 5GNOW projects have advanced the research of new waveforms meeting 5G requirements. LTE/ LTE-Advanced currently uses Cyclic Prefix Orthogonal Frequency Division Multiplexing (CP-OFDM) as the wireless signal multiplexing method, because it has high spectrum efficiency as well as high tolerance against multipath propagation and fading. On the other hand, CP-ODFM signal requires high linearity to output power amplifiers according to its high peak to average power ratio (PAPR). As a result, the power amplifier efficiency is low, increasing the User Equipment (UE) battery power consumption. Consequently, there are problems with shortened hours to receive wireless services. Moreover, the CP-OFDM spectrum has high out-of-band (OOB) sidelobes, causing problem with lowered spectrum efficiency when many UEs are operating at one location. Improving CP-OFDM is under way to solve these problems that constitute barriers to 5G system deployment. Currently, use of the Filtered Multi-carrier technology is examined to reduce the OOB sidelobes and is recognized as New Waveform. Various different methods have been proposed for implementing the Filtered Multi-carrier technology. These methods offer to improve CP-OFDM using sub-carrier filtering but each filtering method is different. Since these new waveforms are different from the CP-OFDM waveform used in LTE/LTE-Advanced, PAPR and spectrum shape are also different. As a result, devices with designs optimized for CP-OFDM are no longer optimum for the new waveforms. Therefore, RF devices, UEs and Base Stations for 5G systems will require new test instruments to generate and receive new waveforms for their various performance evaluations. 2 Example of New Waveforms This chapter explains proposed main methods of the Filtered Multi-carrier technology, in particular UF-OFDM (Universal Filtered Orthogonal Frequency Multiplex), FBMC (Filter Bank Multi-Carrier), and GFDM (Generalized Frequency Division Multiplexing). 2.1 UF-OFDM UF-OFDM is a method for improving OOB characteristics by filtering each block. UF-OFDM allows a mapped signal to be allocated to a predetermined number of blocks and number of sub-carriers for each block. The data for each block are calculated using Inverse Discrete Fourier Transform (iDFT) and converted to time sequence data equal to the total number of sub-carriers. As a consequence, the UF-OFDM signal becomes a time series with a length extended by (the filter tap number. The length can be set equal to the length of cyclic prefix (CP) of CP-OFDM signal. Therefore UF-OFDM has higher compatibility with the CP-OFDM. The time series signal from modulation side is pre-processed for filtering interference and S/P converted, demodulation is performed by FFT of twice the number of total sub-carriers. The demodulated signal is demapped to each symbol group after radio channel correction for each sub-carrier. Other demodulation methods such as ZF (Zero-Forcing), MF (Matched Filter), and MMSE (Minimum Mean Square Error) have also been discussed. Transmission distortion, receiver performance in the mobile environment and circuit scale, etc. will be key factors for their adoption. The OOB sidelobes have been significantly improved, being better by about 40 dB than those of CP-OFDM. Although UF-OFDM improves the OOB by filtering each block, its performance is affected by the inserted filter which causes the amplitude and phase distortion. Their results show the constellation without correction of the filter distortion. The constellation is scattered in each block in the direction of amplitude and phase due to the filter characteristics. A UF-OFDM signal (time series length of N + L à ¢Ã‹â€ Ã¢â‚¬â„¢1) using a filter with L taps is longer than the OFDM signal with the same number of sub-carriers (N). However, demodulation of the UF-OFDM signal could be desired to be performed by N point-FFT instead of 2N point-FFT, as well as that of the OFDM signal. 2.2 FBMC Unlike UF-OFDM, since FBMC is a method for improving OOB characteristics by filtering each subcarrier, it is also expected to improve the Inter-Carrier Interference (ICI) characteristics. The FBMC multicarrier modulation techniques allow the orthogonality between the Offset-QAM (OQAM) sub-carriers to be fully assured. Since narrowband filters are used for the FBMC sub-carriers, the number of digital filter taps can be larger than the total sub-carrier number. This filter method can be implemented in two ways-in the frequency domain, or in the time domain. To fix the iFFT length to the same total sub-carrier number, time domain processing method is suitable and Poly Phase Network (PPN) is used. FBMC using this narrowband filtering has greatly improved OOB characteristics. On the other hand, the number of filter taps required to improve the characteristics is about four times the total sub-carrier number, creating a four times processing latency in a PPN configuration. Accordingly, although FBMC is problem-free for bitpipe communications such as video streaming, it has lower transmission efficiency for short packets. In the actual application, besides these blocks, there is additional processing such as equalization for each sub-carrier and filtering to remove interference caused by transmission distortion. 2.3 GFDM GFDM is a new concept method in which conventional OFDM is generalized, and it is based on the block oriented Filtered Multi-carrier method following the Gabor principle. Symbol configuration of GFDM is composed of time frequency blocks made up of a number of sub-carriers K and a number of subsymbols M with high flexibility. The modulation filter processing uses pulse-shaping filter g[n] for each sub-carrier and is implemented using cyclic convolution processing. The demodulation filter processing is performed using the same filter as modulation processing and reduces the Inter-Symbol Interference (ISI). This filtering for each sub-carrier improves the GFDM OOB characteristics but generates ISI and ICI and insertion of an interference canceler is being investigated to reduce ISI and ICI caused by this filtering. The constellation for all sub-carriers show that the symbol constellation is not converged at one point due to the effect of ICI. These results are one example of using a root raised cosine filter (RRCF). The OOB characteristics and degree of ICI and ISI generation change according to the selected pulse-shaping filter. Since the GFDM waveform has the same cyclic prefix (CP) as the OFDM waveform, the OOB characteristics are worse than the new waveform which does not have CP as explained previously. Consequently, to improve the OOB characteristics, guard symbol GFDM (GS-GFDM) method, which inserts a guard symbol between subsymbols, and windowed GFDM (W-GFDM), which performs window processing in the time domain, are being investigated. On the other hand, as the same synchronization technology is used as in OFDM, GFDM can realize synchronization more easily than other new waveforms without CP. Although GFDM is considered more complex to implement, its usefulness is attracting attention n ow. It is expected to offer flexible frame design in both time and frequency domains to applications such as IoT requiring low latency. 3 New Waveform Analysis Environment The previous sections describe the investigation results of the new waveforms that are studied as 5G PHY-layer candidates. RD activity for the new technologies requires versatile engineering tool that can provide seamless use of communication system simulation and verification by actual equipments. This chapter introduces evaluation environment configured and its testing examples. Figure 14 shows the configured new waveform analysis environment including MG3710A Signal Generator with AWG (Arbitrary Waveform Generator), MS2692A Signal Analyzer for waveform capture and MATLAB ® program for generation and analysis of transmitted and received waveforms. By using MATLAB ®, which is commercially available and widely used, building user-friendly GUI and testing various wireless systems become easy, quick and flexible. 3.1 New Waveform Interference Evaluations In the study of 5G waveform candidates, it is a key to identify waveforms to realize good spectrum efficiency of unused frequency bands. This section explains how to evaluate the impact from 5G waveform candidate to existing system waveform by using the new waveform analysis environment. In this evaluation, CP-OFDM waveform with band gap is defined as an existing system waveform and UF-OFDM waveform is defined as a candidate 5G waveform. And the impact of interference is evaluated when the defined waveforms are located side by side in the frequency domain. MG3710A can easily output desired and undesired signals by using add baseband function to synthesize and output two modulated signals from one RF signal (Figure. 15). This evaluation uses the capability to generate and synthesize CP-OFDM and UF-OFDM waveforms, and analyze the signal by MS2692A Signal Analyzer. Thus giving and receiving interference evaluation is realized. We show that the spectrum of the CP-OFDM waveform having band gap and the UF-OFDM waveform. The purple trace and the blue trace correspond to the CP-OFDM and the UF-OFDM respectively. OOB sidelobe of CP-OFDM and excellent UF-OFDM OOB characteristics are addressed. Interference evaluations based on the adding waveform at baseband of MG3710A have been described. By using this analysis environment with preparation of multiple 5G waveform candidates, OOB characteristics of each waveform, interference caused by them and spectrum allocation adequacy can be evaluated easily. 4 Conclusion Regarding the 5G waveform candidates, we have presented performance evaluations by simulation and fore-casted problems in the actual operation. It is presumed that these waveforms will be integrated into a flexible multi-carrier system supporting various use cases, frequency bands and radio wave environments. We will continue to research to provide optimum solutions for the complex multi-carrier waveform measurements.

Euthanasia Essay: The AMA and Assisted Suicide -- Euthanasia Physician

The AMA and Euthanasia/Assisted Suicide      Ã‚   The American Medical Association (AMA) has long been known for its strong views. As the issue of euthanasia, particularly doctor-assisted suicide, has come to the forefront, the AMA has taken a strong position on this controversial subject also. This time the AMA has taken a firm stand for preserving, not terminating, the life of the elderly/handicapped/depressed/mentally ill, etc. patient. This essay will explain in detail the stand of this influential group of doctors.    The AMA filed an amicus brief in the 9th Circuit case regarding doctor-assisted suicide. In this brief, the AMA stated, "There is, in short, compelling evidence of the need to ensure that all patients have access to quality palliative care, but not of any need for physician-assisted suicide ..." The AMA is keenly aware that doctors perform a crucial act of healing and saving life. Accepting a dual role of taking life, while at the same time protecting life, would undermine their credibility and the sacred trust that exists between a patient and doctor. Thus the AMA has recently announced the implementation of the Institute for Ethics. The goal of this entity within the AMA will be to educate 10% of its member doctors (estimated to be 20,000) on hospice and palliative care. Further, they believe that providing responsible alternative treatment to ending life will all but eliminate the quest for euthanasia. This aggressive new project will be headed by Linda Emanuel, Professor of Bioethics at Harvard. The two-year pilot program is funded by a 2-million-dollar grant from the Robert Wood Johnson Foundation. Ironically, this foundation is also well known for aggressive pro-abortion funding. However,... ...ertaking. They are convinced that when patients are offered a reasonable alternative, they will reject euthanasia. "The other side is preying on fear and anxiety," said Dr Gomez. "When you attack that fear directly, you take the steam out of the other side's arguments."    The program is expected to be up and running in six to eight months. It will take that amount of time to train the needed speakers and get things organized. It is too early to tell if the Institute will be involved in sponsoring and promoting anti-euthanasia legislation on the state or national level. However, the Institute for Ethics plans to set the tone for the AMA whenever it speaks on this issue -- a powerful and influential voice in America's medical communities.    WORKDS CITED: AMA Institute For Ethics http://www.ama-assn.org/ama/pub/category/2559.html   

Exam 1 Study Guide – Marketing 360

Chapter 1 – Overview of Marketing * Inertia to Passion * * 80/20 Rule * â€Å"80% of profits come from 20% of consumers† * Economies of Scale * The more you make of something, the less it costs per unit * i. e. Microsoft Office 2014 * Wholesale – Costco * Understand Marketing Mix (4 P’s)/From Customer Perspective 4 Cs * Marketing Mix: A combination of the product itself, the price of the product, the place where it is made available, and the activities that introduce it to consumers that creates a desired response among a set f predefined consumers * Marketing Mix consists of;Marketer| Consumer| Product| Customer Solution| Price| Customer Cost| Promotion| Communication| Place| Convenience | * Exchange * Pg. 12 â€Å"Occurs when a person gives something and gets something else in return. The buyer receives an object, service, or idea that satisfies a need, and the seller receives something he or she feels is of equivalent value† * Trade currency * Tr ade services * Trade behaviors * Exchange Value * Criteria for a Market A market consists of all the consumers who share a common need that can be satisfied by a specific product and who have the resources, willingness, and authority to make a purchase * Utility – Time, Place, Possession, Form, Info * Utility: The usefulness or benefit consumers receive from a product * Time Utility: Storing products until they are needed * Place Utility: Making products available where customers want them * Possession Utility: Allowing the consumer to won, use, and enjoy the product * Form Utility: Transforming raw materials into finished products * What is Value?Components of Value * Value: Benefits a customer receives from buying a good or service * Value from the customer’s perspective: Price and benefits * Value from the seller’s perspective: Is the exchange profitable to them, has it made money * Build Value: Goal is to satisfy customer over and over again so that they can build a long-term relationship rather than just having a â€Å"one night stand† * Customers have value: Firms recognize that it can be very costly in terms of both money and human effort to do whatever it takes to keep some customers loyal to the company.Samsung Distribution ChannelVery often these actions pay off, but there are cases in which keeping a customer is a losing proposition * Lifetime value of a customer: How much profit they expect to make from a particular customer * Provide value through competitive advantage: Distinctive competency- a firm’s capability that is superior to that of its competition * Value from society’s perspective: * Customer Satisfaction Model * Customer Equity * Combined customer lifetime value of all customers Firing Customers * Sustainable Competitive Advantage * Competitive Advantage: Ability of firm to outperform competition, providing customers with benefit competition cant * Identify distinctive competency (firm’s capability superior to competition) * Turn distinctive competency into differential benefit (important to customers) * Sustainable Competitive Advantage * Distinctive Competencies; Differential Benefits * The Value Proposition * Philosophies (eras) Societal Marketing Orientation (New Era); Triple Bottom Line * Emphasis on satisfying broader needs of society (employees, stockholders, etc. ) This is like market orientation by there is a little something more * Being concerned with social issues†¦ doing things better for society and being genuinely concerned * Building long-term relationships * Also referred to as the â€Å"triple bottom line† * Environmental, social and financial bottom line * Building long-term relationships, not just satisfying a one time need * i. . McDonalds * Ronald McDonald House * Using paper hamburger cases vs. * If the bottoms (financial, social, environmental) become the norm, it becomes the marketing orientation * Marketing (customer) Orientatio n * A company that practices the marketing concept. Determining and then satisfying consumer needs and wants at a profit * Selling Orientation * Getting the product out the door! Reducing inventories.Product supply is greater than demand * Getting excess products out the door, the decisions you make will reflect on what orientation you will use * One time purchases, do not establish relationship with the customer * Competitor Orientation * Focus is on competitor intelligence. Learning and reacting to what the competition is doing * i. e. Lowe’s – Wherever there was a Home Depot, they would place a Lowe’s * Product Orientation * Emphasis is on making the product better, production efficiencies.Best when demand surpasses supply * How is this different from a marketing orientation? NOT asking what the customers want, making what they want. (It’s going to be cool and you’re going to want it) Chapter 2 – Strategic Planning * Mission, Marketing My opia * Mission statement describes organization’s overall purpose * How should we develop firm’s capabilities? * What products and benefits can we create for customers? * What business are we in? * What customers should we serve? Avoid marketing Myopia – Having a really narrow mission statement, or being short sided * SWOT ANALYSIS Assessment of Organization’s internal and external environment SWOT Analysis, SWOT interactions * * External Environment Identify opportunities and threats to firm from consumers, competitors, economy, etc. Internal Environment Identify strengths and weaknesses in firms employees, technologies, facilities, finances, etc. Leverage: Strengths + Opportunities * Vulnerability: Strengths + Threats * Constraint: Weaknesses + Opportunities * Problem: Weaknesses + Threats * Portfolio Analysis Portfolio Analysis – a management tools for evaluating a firm’s business mix and assessing the potential of its SBU’s * Indi vidual units within a company – Nike Swimming within Nike * SBU’s (Strategic Business Units)– Individual units within a firm, each having its own mission, objectives, resources, managers and competitors * BCG Matrix; Star, Dog, Question Mark, Cash Cow * Boston Consulting Group (BCG) Growth Matrix – Analyzes the potential of products to generate cash for a firm. Tells managers which products they should grow * i. . Different Products Owned by Larger Firm * Strategies for Each Portfolio * Business Portfolio: Stars * High industry growth * High relative market share * Consider potential to stay star * Requires much investment * Generates relatively high revenues * Cash Cows * Low industry growth * High relative market share * They are not spending a lot of money to communicate with consumers, they are just bringing in business * Economies of scale and high profit margins * Requires less investment * Generates relatively high revenues Helps you support other businesses and launch other business/ventures * Question Marks * High industry growth * Low relative market share * Consider potential to be star * Requires too much investment * Generates relatively low revenues * i. e. Samsung Galaxy – how to move it over to get more money? * Spending more money with less or a market share in comparison to other products * Dogs * Low industry growth * Low relative market share * Generates little profits * Fish or cut bait * Either get rid of it or reinvent it – determine a new use for it.Find a way that it has never been used before * **Exam Question** Selling cutting boards, more people are cooking at home, market for cutting boards (market growth rate) is high. Company makes bamboo cutting boards, has 10% market share * Relative to competition * Product-Market Growth Matrix * Marketers use the product-market growth matrix to analyze different growth strategies pg. 52 (the left of the table would read MARKET EMPHASIS with â€Å"New Markets† on the bottom left and â€Å"Existing Markets† on the top left) PRODUCT EMPHASIS Existing Products New ProductsMarket Penetration StrategySeek to increase sales of existing products to existing markets| Product Development StrategyCreate growth by selling new products in existing markets| Market Development StrategyIntroduce existing products to new markets| Diversification StrategyEmphasize both new products and new markets to achieve growth| * Strategic Alternatives – Market Penetration; Market Development; Product Development; Diversification * Market Penetration: Growth strategies designed to increase sales of existing products to current customers, nonusers, and users of competitive brands in served markets * Market Development: Introduce existing products to new markets (geographic area, or it may mean reaching new customer segments within an existing geographic area) * Product Development Strategies: Create growth by selling new products in exist ing markets.May mean extending the firm’s product line by developing new variations of the item, or it may mean altering or improving the product to provide enhanced performance * Diversification Strategies: Emphasize both new products and new markets to achieve growth. Chapter 3 – Marketing Environment * Economic Environment * Marketers must understand economy and business cycle * Level of Economic Environment; LDC, Developing Country, Developed Country * Level of economic environment: the broader economic picture of a country * Deciding whether or not a country will be a good prospect * LDC: Least Developed Country: A country at the lowest stage of economic development * In most cases, its economic base is agriculture * Africa and South Asia * Standard living is low and so are literacy levels * Developing Country When an economy shifts its emphasis from agriculture to industry, standards of living, education, and the use of technology rise * The future market for con sumer goods like skin care products and mobile phones * Developed Country * Boasts sophisticated marketing systems, strong private enterprise, and bountiful market potential for many goods and services * Economically advanced and they offer a wide rand of opportunities for international marketers * Competitive Environment Marketers must know what competitors are doing (Competitive Intelligence) * Micro vs. Macro Competition * Macro – Overall industry, big picture Monopoly – one seller controls market, some companies sued for owning a monopoly * Oligopoly – small number of sellers, each with large share of market, i. e. cars * Monopolistic Competition – (we often see this as consumers) Many different sellers each offering a different benefit and each having a small share of market, i. e. soaps * Perfect Competition – Many small firms all offering similar products, no influence (rare) * Micro environmental competition– Competition for $â€℠¢s with products in the same class, what product alternatives will consumers choose * Competes on 3 levels * For discretionary income – how are people spending disposable income * Product competition – different products meeting the same need, i. e. ravel * Brand competition – same product trying to meet the same need, i. e. treadmills * Competitive Market Structures; Perfect Competition, Monopolistic Competition, Oligopoly, Monopoly * See Competitive Environment * Levels of Competition – Brand (Direct), Product, Total Market Competition (Discretionary Income) * See Competitive Environment * Technological Environment; how does this change industry? * Understanding the impact of technology on all aspects of the business * Distribution * Inventory Control * Communication, etc. * Political/Legal Environment/Federal Legislation (Acts) * Legislation that influences business. Make sure people compete fairly. Sherman Antitrust Act (1890) – intended to eli minate monopolies by prohibiting price fixing or predatory pricing * Vertical price fixing: When a manufacturer tells a retailer to sell at a fixed price * Vertical price fixing overturned by supreme court 2007 * Horizontal price fixing: When companies get together at the same level and agree to sell a product at the same price (Illegal) * Predatory price fixing: setting prices low to drive others out of business (Illegal) * Clayton Act (1914) – Prohibits tying contacts, take one product must take others * Nike – Violation of this act, LeBron shoes – Florida sued Nike for not delivering the shoes on time for â€Å"withholding† * Federal Trade Commission Act (1914) * Created the Federal Trade Commission to monitor unfair practices * Sociocultural Environment * Refers to the characteristics of the society, the people who live in that society, and the culture that reflects the values and beliefs of the society * Whether at home or in global markets, marketer s need to understand and adapt to their customs, characteristics and practices * Ethnocentrism The belief that one’s own norms and the products made in one’s country are superior * Bias occurs because we tend to use our own cultural frame of reference to judge other people * Ethnography: Researcher lives with people they are studying * Demographics * Statistics that measure observable aspects of a population * Population size * Age * Gender * Ethnic Group * Income * Education * Occupation * Family structure * Social Norms * Specific rules dictating what is right or wrong, acceptable or unacceptable * What ways to dress, how to speak, what to eat and how to behave * Cultural Values * Deeply held beliefs about right and wrong ways to live, that it imparts to it’s members * Talking about sex in public * Product Standardization vs. Localization Advocates of standardization argue that the world has become so small that basic needs and wants are the same everywhere * A focus on the similarities among cultures is certainly appealing * Realize large economies of scale because it could spread the costs of product development and promotional materials over many markets * Consistent exposure also helps create a global brand because it forges a strong, unified image all over the world * Advocates for localization feel that the world is not that small; you need to tailor products and promotional messages to local environments * Marketers feel that each culture is unique, with a distinctive set of behavioral and personality characteristics Chapter 4 – Market Information/Research * Steps in Conducting Market Research (this bullet will answer almost every bullet in this section, so just read over this one it’s in detail) 1.Define the Research Problem a. Specify the research objectives: i. Symptom or problem? ii. Selling the wine for too much money – symptom†¦ problem is the type of cap! What is the true issue? b. Identify your po pulation of interest: iii. Look at surrounding environment iv. What’s happening in the environment, is it a symptom or a problem? 2. Determining Research Design c. Research Design: Specifies what information will be collected and what type of study will be done d. Must determine if we are collecting primary or secondary data v. Primary: We collect data ourselves 1. Finding exactly what you want vi. Secondary: Someone else collects the data . Quality may be cheaper, but not as precise 3. Often outdated e. Determining Specific Information Needs vii. Primary information: Data specifically collected and organized for a particular marketing information need. Original viii. Secondary information: Data gathered for some purpose other than the current marketing information need (i. e. f. Primary Data – 3 types ix. Exploratory (problem identification) 4. Qualitative technique used to generate insights for future, more rigorous studies a. Interviews (1 on 1) b. Focus Groups (8-1 0) c. Ethnographies (researcher lives with people they are studying) d.Projective techniques (take yourself and â€Å"project† yourself into the situation based on information given) i. i. e. Folgers instant coffee – surveyed women ii. If you were making instant coffee you were â€Å"short-changing† your husbands iii. Benefits and features x. Descriptive (problem solving) 5. Quantitative technique that probes more systematically and with more respondents e. How to quantify a qualitative data – use a scale 6. Think frequencies f. Identifying numbers (how many people walk by the mall on campus) 7. Helps identify attitudes of consumers that buy the products g. Satisfaction survey xi. Casual (problem solving) 8.Quantitative techniques that attempt to understand the cause-and-effect relationships h. Test hypotheses i. Independent variable: manipulation j. Dependent variable: measureable outcome 9. Experiments: lab 10. Field Studies: real world 11. Causal Resea rch Example k. I work for Nestle and I believe that chocolate country of origin has an impact on satisfaction with the chocolate iv. Dependent = satisfaction v. Independent = country of origin vi. Independent variable with 5 choices (USA, Mexico, Canada, etc) 1. The more conditions you add, the more subjects you need to have vii. Let’s add an additional IV nuts or no nuts 2.Country of origin (5 choices) x Nuts (2 choices) = 10 conditions 12. You can have as many IV’s as you want, but this increases the number of subjects you need 13. To determine causality you look to see if there is a difference | Exploratory| Problem-Solving| Purpose| Investigation| Actionable information| Research Problem| Not well defined| Specific| Type of data| Qualitative | Quantitative| Sample| Small| Large| 3. Primary Data Collection Methods g. Communication, surveys xii. Mail questionnaires xiii. Telephone interviews xiv. Face-to-face interviews xv. Online questionnaires h. Observation xvi. P ersonal 14. Stores hire researchers to watch people xvii. Mechanical 15.Device that tracks behaviors (black strip that measures how many cars pass a street†¦) * Different Research Study Designs * A plan that specifies what information marketers will collect and what type of study they will do * Cross-sectional design: A type of descriptive technique that involves the systematic collection of quantitative information * Longitudinal Design: A technique that tracks the responses of the same sample of respondents over time * Types of Data: Qualitative, Primary, Secondary * Primary: We collect data ourselves * Finding exactly what you want * Secondary: Someone else collects the data * Quality may be cheaper, but not as precise Often outdated * Qualitative: You cannot put a number on it†¦ i. e. are you happy? Yes or no * Quantitative: You can put a value/scale number on it * Validity and Reliability * Validity: The extent to which research actually measures what it was intended to measure * Reliability: The extent to which research measurement techniques are free of errors * Construct – did we measure what we intended to measure? * Internal – can you identify the true causal relationship (most important) * External – generalizability; does this hold true for my population of interest? * Sampling * The process of selecting respondents for a study Probability sample: Each member of the population has some known chance of being included * Nonprobability sample: The use of personal judgment to select respondents (some cases, they just ask whoever they can find, some members of the population may not be included at all) * Convenience Sample: Nonprobability sample composed of individuals who just happen to be available when and where data is being collected * Independent/Dependent Variables * Independent – manipulation * Dependent – measureable outcome * Advantages/Disadvantages of Primary Data Collection Techniques * Advantage s of primary data collecting * Original * Gathering information for a particular need * Disadvantages of primary data collecting * Expensive * Advantages of secondary data collecting * Cheaper, saves time * Disadvantages of secondary data collecting * Outdated * Data Mining Process in which analysts sift through data to identify unique patterns of behavior among different customer groups * Data mining has 4 primary applications for marketers 1. Customer Acquisition: Many firms include demographic and other information about customers in their database 2. Customer Retention and Loyalty: Firm identifies big-spending customers and then targets them for special offers and inducements other customers won’t receive 3. Customer Abandonment: A firm wants customers to take their business elsewhere because servicing them actually costs the firm too much 4. Market Basket Analysis: Develop focused promotion strategies based on the records of which customers have bought certain products * Data Collection in Other Countries and Cultures Market conditions and consumer preferences vary worldwide and there are major differences in the sophistication of market research operations and the amount of data available to global marketers * Some countries may not have phones, literacy levels may affect mail surveys * Understanding local customs and cultural differences can affect the responses * Solve this problem by including local researchers in decisions about the design * Language: To overcome language barriers, researchers use the process of back-translation – the process of translating material to a foreign language and then back to the original language Additional Topics * Stealth Marketing * When you’re being marketed to, and you don’t realize you’re being marketed to * i. e.Camera phones – Nokia, having employees ask people to take pictures with their camera phones (w/o launching a campaign) * Guerilla Marketing * Doing something in a non-conventional, unique way * i. e. shooting someone from behind a tree†¦ * First time using QR codes * Buzz vs. Hype * What’s the difference? Guerilla marketing is all about creating buzz (goal is to get people to talk about us) * Buzz – people talking about it * As a consumer, we believe buzz over hype * Hype – comes from the company * i. e. television commercial * Hull’s drive theory * As humans, we are wired to know what we need which drives us * Homeostasis -> equilibrium * i. e. shivering when you’re cold Study in 70’s (rise of mini theories) claim there are many contributors to consumers * Darwin’s biological determinism * What motivates us * Cowbird; lays eggs in another species nest * When that egg hatches, it automatically knows the cowbird song * BORN with what motivates us * Cannibalization * When a new product takes sales away from original (existing) product * i. e. Apple 4S to 5, or Coca cola to diet coke * Can b e good and can be bad, depending on the situation * When you introduce a new product and it isn’t good†¦ It can motivate people to move away from the brand as a whole * Negative- having to sell what’s in inventory * Traditional vs. non-traditional media types * Traditional vs.Nontraditional * Subliminal messaging * Self-help cassette tapes * Lose weight label – people got the stop smoking message * Stop smoking – people got the lose weight message * Placebo * All of the Knuff’s Knuggets * Syphilis study – KNUGGET * Testing the spread of syphilis across the spread of African Americans * Infected some people with syphilis, some were given treatment, some were told they would be given treatment – but weren’t * Unethical, U. S. Government backed this study and eventually was sued for millions by families * Milgrim Shock Study * †¦Why we have the IRB * Institutional Review Boards * QR Codes Measures the effectiveness of th e ad * Allows a large amount of information to be displayed in a small space * Part of technological environment * Internal validity is necessary, but not sufficient for establishing external validity *KNUGGET * We have to have internal validity, otherwise its garbage * Just because we have internal validity, does not mean we can generalize or say that we have external validity * Heider’s Balance Theory is one explanation * Suggests that we need to keep triangle in balance * or NIKE GOLF TIGER WOODS YOU All positives around the outsides, or two negatives and one positive